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In this comprehensive guide, we’ll explore everything you need to know about Kids Pass, from its core benefits to how you can maximize your savings across the UK’s top attractions and restaurants.
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What is Kids Pass?
Kids Pass is the UK’s leading family discount membership service designed to make days out, dining experiences, and entertainment more affordable. One membership covers your entire family, giving you access to exclusive discounts at over 1,000 locations across the United Kingdom, including major theme parks, cinemas, restaurants, and holiday destinations.
How Does Kids Pass Work?
The concept is simple yet effective. For a small monthly or annual fee, Kids Pass members gain instant access to a vast array of discounts and special offers through their website or mobile app. These savings typically range from 20% to 60% off regular admission prices at attractions, 2-for-1 deals, kids-eat-free offers at restaurants, and significant discounts on family holidays.
Once you’ve signed up, you can browse available offers by category, location, or using the “near me” feature to find deals close to your current location. When you find an offer you want to use, simply follow the redemption instructions provided. Depending on the venue, this might involve:
- Using a digital code when booking online
- Showing a digital voucher or QR code at the venue
- Following a specific booking link to access special rates
Why Families Love It
The appeal of Kids Pass lies in its simplicity and substantial savings. UK families face increasing costs for entertainment and activities, with a day out at a major theme park easily costing over £100 for a family of four. Kids Pass helps bridge this gap, making quality family experiences more accessible and frequent.
“We’ve saved over £500 in our first year with Kids Pass. It’s completely changed how often we can afford to take the children out for special experiences.”
The service has garnered impressive ratings, with a 4.1/5 score on Trustpilot from over 10,000 reviews, demonstrating high satisfaction among member families across the UK.
Key Membership Benefits of Kids Pass
Kids Pass offers a wide range of benefits that make it an attractive option for families looking to maximize their entertainment budget. Here are the standout perks that members enjoy:
Theme Park Discounts
Save up to 52% at the UK’s best theme parks including Blackpool Pleasure Beach, Drayton Manor, and Flamingo Land. These substantial discounts can save a family of four over £100 on a single visit.
Restaurant Deals
Enjoy “Kids Eat Free” offers and up to 50% off at popular family restaurants nationwide. These dining discounts are available 7 days a week, not just during off-peak times like many other discount schemes.
Cinema Savings
Get up to 47% off cinema tickets and snacks at major cinema chains across the UK. Unlike other cinema discount schemes, these offers are valid any day, any time, and for any film – including new releases.
Zoo & Aquarium Discounts
Save up to 40% at popular zoos including Chester Zoo and Edinburgh Zoo, plus up to 44% off at aquariums nationwide. These educational and fun venues become much more affordable with Kids Pass.
Holiday Savings
Access exclusive hotel rates worldwide and save up to £50 on Haven holidays. Kids Pass members can access prices not available on comparison sites, with up to 50% off 1.4 million hotels worldwide.
Indoor Activities
Save up to 50% on rainy-day activities including bowling, trampoline parks, play centers, and museums. These indoor options ensure you have affordable entertainment options year-round, regardless of weather.
Did you know? One Kids Pass membership covers your entire family! There’s no need to purchase separate passes for each family member, making it even more cost-effective.
How to Use Kids Pass: A Step-by-Step Guide
Getting started with Kids Pass is straightforward, and you can begin saving immediately after signing up. Here’s how to make the most of your membership:
- Sign up for membership – Choose between monthly (£4.99/month after £1 trial), annual (£29.99/year), or lifetime (£89.99) options based on your needs.
- Download the app – Access all offers on-the-go with the Kids Pass mobile app, available for both iOS and Android devices.
- Browse available offers – Search by category, location, or use the “near me” feature to find deals close to your current location.
- Select your offer – Choose the attraction or restaurant you want to visit and review the specific discount details.
- Follow redemption instructions – Each offer will include clear instructions on how to claim your discount, whether online or in-person.
- Enjoy your savings – Present your digital voucher, booking confirmation, or follow the specific redemption process at your chosen venue.
- Track your savings – Use the app to monitor how much you’ve saved with your membership over time.
Pro Tip: Always check the Kids Pass app before planning a day out or meal. New offers are added regularly, and you might find unexpected savings for activities you’re already considering!
Why Choose Kids Pass Over Other Discount Schemes?
With various family discount options available, you might wonder what makes Kids Pass stand out from the competition. Here’s how it compares to other discount schemes:
Kids Pass Advantages
- One membership covers the entire family – Unlike some schemes that require individual memberships
- Valid 7 days a week – No restrictions to off-peak or weekday-only like many competitor offers
- Over 1,000 participating venues – More comprehensive coverage than most discount cards
- Mobile app for easy access – No need to carry physical cards or print vouchers
- Regular new offers added – The selection constantly expands with new partners
- Flexible membership options – Choose monthly, annual, or lifetime based on your needs
- Low-risk £1 trial – Test the service before committing to full membership
Limitations to Consider
- Some blackout dates may apply – Particularly during peak holiday periods
- Discounts vary by venue – Not all locations offer the same percentage savings
- Advance booking required – Some offers need to be booked ahead rather than used spontaneously
- Coverage varies by region – More offers available in densely populated areas
Based on over 10,000 Trustpilot reviews, Kids Pass consistently receives positive feedback for its value proposition and range of offers. The vast majority of members report that their subscription pays for itself within the first 1-2 uses.
Popular Venues and Attractions with Kids Pass Discounts
Kids Pass partners with hundreds of the UK’s most beloved family attractions. Here’s a selection of popular venues where members can enjoy significant savings:
| Attraction | Typical Discount | Potential Savings* | Region |
| Flamingo Land | Up to 52% off | £85 (family of 4) | Yorkshire |
| Blackpool Pleasure Beach | Up to 30% off | £60 (family of 4) | North West |
| Chester Zoo | Up to 16% off | £24 (family of 4) | North West |
| Edinburgh Zoo | Up to 23% off | £30 (family of 4) | Scotland |
| Drayton Manor | Up to 45% off | £75 (family of 4) | Midlands |
| Zip World | 10% off | £20+ (family of 4) | Wales |
| Blue Planet Aquarium | Kids Go Free | £40+ (2 adults, 2 kids) | North West |
| Major Cinema Chains | Up to 47% off | £25+ (family of 4) | Nationwide |
*Potential savings are approximate and based on standard admission prices as of 2024. Actual savings may vary.
Kids Pass Membership Options
Kids Pass offers flexible membership options to suit different needs and budgets. Here’s a breakdown of the available plans:
Monthly Membership
Trial offer: £1 for first 30 days
Regular price: £4.99 per month
Best for: Families wanting to test the service or those who prefer smaller monthly payments
Features: Full access to all discounts, cancel anytime
Annual Membership
Price: £29.99 per year
Savings: £29.89 compared to monthly plan
Best for: Regular users who know they’ll benefit from year-round savings
Features: Full access to all discounts, better value than monthly plan
Lifetime Membership
Price: £89.99 one-time payment
Best for: Committed users planning to use Kids Pass for many years
Features: Unlimited lifetime access to all discounts with no recurring fees
Is it easy to cancel if I wish to?
Yes, Kids Pass makes cancellation straightforward. You can cancel your subscription at any time through your account settings on the website or app. There are no cancellation fees or long notice periods required.
Can I upgrade my membership?
Yes, you can upgrade from a monthly to an annual or lifetime membership at any time through your account settings. When upgrading, you’ll only pay the difference between your current plan and the new one.
Can my entire family use it?
Absolutely! One of the key benefits of Kids Pass is that a single membership covers your entire family. There’s no need to purchase separate passes for each family member, making it extremely cost-effective.
Is Kids Pass Worth It? Our Verdict
After thoroughly examining what Kids Pass offers, the value proposition is clear for most UK families. With potential savings of up to £400 per year and a low-risk £1 trial option, Kids Pass provides an accessible way to make family entertainment more affordable.
The service is particularly valuable for families who:
- Enjoy regular days out at attractions like theme parks, zoos, and cinemas
- Dine out as a family at least once a month
- Take UK breaks or holidays during the year
- Are looking for affordable ways to keep children entertained during school holidays
With its wide range of discounts, user-friendly app, and flexible membership options, Kids Pass has established itself as the UK’s leading family savings platform for good reason. The service continues to expand its offerings, adding new venues and attractions regularly to ensure members always have fresh options for affordable family fun.
Ready to Start Saving on Family Days Out?
Join over 1 million UK families already enjoying discounts with Kids Pass. Try it today for just £1 and see how much you can save!
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